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Research papers

Digital video at the service of research

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps...

Catalogue: Congress 2008: Frontiers
Authors: Marie-Claire Renard, Sandrine McClure
Companies: Danone, Reperes
September 26, 2008
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Citation

Renard and McClure (2008a, September 26). Digital video at the service of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-video-at-the-service-of-research


Research papers

Brand identity management in the context of global brands

A brand is a complex entity, and brand perception is the result of multiple interactions. The authors identify requirements for successfully managing and developing the assets of a global brand. Examples are used to point out significant evolutions...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier
Company: Danone
October 28, 2001
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Citation

Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-